Solea – Glow Without Limits
A luxury e-commerce experience and sensory digital identity engineered for a premium, cruelty-free tanning butter brand sitting at the intersection of natural beauty and skin science.
Case Study Scope & Objectives
The Challenge
Overcoming Chemical-Heavy Market Perception. The tanning market is saturated with products that feel artificial or chemical-heavy. Solea needed to stand out as a clean, cruelty-free, and premium alternative. The challenge for SEVENT3 was to translate the physical sensation of the product—silky, hydrating, and glowing—into a digital user experience. We needed to build trust through transparency (highlighting ingredients) while maintaining a high-end fashion aesthetic.
The Solution
Sensory Digital Design System. SEVENT3 approached the design with a “Sensory Digital” concept where every interaction evokes the feel of the product. Visual Identity: We utilized a rich, earthy color palette dominated by Bronze, Warm Cream, and Deep Cocoa to reflect natural ingredients and tanning results. Typography: An elegant, high-contrast serif font for luxury headlines paired with a clean sans-serif for body readability. Ingredient Transparency: An interactive ingredient breakdown (Coconut Oil, Carnauba Wax, Mica) turning botanical science into a key selling proposition.
Creative Approach
A sensory-first e-commerce strategy combining tactile product micro-interactions with warm botanical color palettes (#D4A373, #3D2619) and high-converting, mobile-optimized checkout funnels.
Behance High-Res Visual Storyboard
Multi-angle render portfolio & artboard compositions
